Guides

Comprehensive, actionable guides for taking your outbound to the next level.

Account based marketing in 5 simple steps

Step by step instructions to get you started with account based marketing and sales

How to leverage your company's social graph

Two approaches to reaching out to all of your company’s 1st and 2nd degree connections

Configuring your sales automation tool

How to set up your cold email platform for lead tracking and good deliverability

Setting up your CRM for account-based sales & marketing

How to configure your CRM so you can reach out to multiple contacts at target accounts in a sophisticated way

How to automate LinkedIn as a touchpoint

The two ways you can make LinkedIn connecting automatic, instead of manual.

Enriching leads for highly efficient advertising

How to find personal email addresses of your decision-maker leads and organize them in your database.

Full Guide - A 3-Step Outbound Marketing & Sales Campaign

How to organize leads and push them from ad platforms to cold email campaigns

Prime your outbound leads with advertising

How to set up ad campaigns to your cold outbound leads

Writing copy that gets replies

Guideline for how to write cold outbound email copy

Full Guide - Maintaining Domain Health

In-depth guide outlining how to set up domains, maintain deliverability and know when you’ve landed in spam.

Tips to maintain domain health

12 tips for how to make sure cold emails don’t get labeled as spam

How to set up an outsourced lead gen team

How to source an outsourced team and set them up with lead gen tools